FASHION RETAIL occupies that end of the fashion chain which is closest to the consumer. Fashion products are purchased by consumers in retail stores. The fashion retail business comprises stand alone stores, company outlets as well as chains, vying competitively with one another to pull the retail customer into a footfall, allure him to effect a purchase, retain his loyalty so that there are never-ending footfalls and sales conversions. Fashion retail business success is spelt by competitive retailing strategy, sharp segmentation, positioning and branding, range and abundance of merchandise, shopping comfort for the customer, delightful internal and external ambience for the shopper, and, above all, close customer care from store staff. Within a store, marketing and promotion, operations, buying and merchandising, and visual communication functions work in tandem to realize business goals. Fashion retail is industry is growing by leaps and bounds and in the near future it is anticipated to achieve even faster growth. The industry is hungry for professionals to man the ever increasing number of stores in the modern retailing format. It also needs professionals who have the capacity to conceptually and critically think and analyze complex problems to propose intelligent and compatible solutions in the fashion retail practice

Fashion retail professionals possess a passion for fashion and a deep interest in the art of shopping, love for the dynamic shop floor, deep connect with customers, flair for judging customer needs as differentially as they arise, creative instincts to generate customer allure and delight, knack for effective sales conversions, patience in customer handling and tenacity to work extended hours. If you have these qualities, then a promising career in fashion retailing is yours in waiting. The Post Graduate Diploma in Fashion Retail will prepare you for this promise.

This programme is a comprehensive, holistic, industry oriented course that trains the students to develop as professionals and entrepreneurs in the field of retail by providing extensive knowledge and technical, behavioural skills in the core functional areas such as Retail Strategy, Branding and Communications, Retail Merchandising, Retail Operations, Retail Marketing and Visual Merchandising.

At the end of the programme you will be able to develop expertise in one or more of the four verticals described above.